HUW Jenkins insists Swansea City will not abandon their prudent financial structure as they look to progress this summer.
Swansea's wage bill is reportedly the third lowest in the Premier League, though they have confounded their limited resources in spectacular fashion this season by winning the Capital One Cup and closing in on a top-ten finish.
Michael Laudrup and his players now face the imposing task of trying to build on what has arguably been the most successful campaign in the club's history, with plans already in place to strengthen the squad.
Swansea will have the funds to do so, having announced record profits of £15.9m for the six months up to the end of November 2012.
And although Laudrup's summer recruitment drive could come at a significant cost, Jenkins is adamant the Swans will continue to adhere to their careful approach.
"This is our philosophy. We were no different in the Championship," he said.
"Even when we were promoted, we were nowhere near the highest spenders in the league, and we've carried on that way in the Premier League. That's not going to change. We are comfortable with what we are doing and we are going to stick to that. That's what we believe in."
According to a study by The Times newspaper, Swansea record an annual turnover of £65.2 million, while their £34.6 million wage bill is the third lowest in the Premier League — a "perfect example of how a club can thrive and survive", according to the paper.
The club's wages could increase with Laudrup considering moves for as many as six players at the end of the season, but Jenkins is confident the Swans can add to their ranks without spending beyond their means. "It's not difficult to stick to our financial structure," he said.
"When people understand what the club is about, they know full well what parameters we work in.
"We have got to make sure we bring the right players in at the right cost. Michael Laudrup has the task of making sure we are a competitive team next year.
"Like any other season, it's going to be a tough year and we'll have to work as hard as we always do."
Other clubs may have to follow Swansea's frugal lead with the Financial Fair Play (FFP) regulations coming into action at the start of next season. Swansea — along with Aston Villa, Fulham, Manchester City, Southampton and West Brom — were opposed to the plans when they were discussed in February, but Jenkins supports the FFP measures in principle.
"We know we're in a good situation at the moment, so we haven't got to worry about changing," he added.
"People have different views on how to run a club. There's no right way or wrong way.
"We're fully in favour of Financial Fair Play. The only difference of opinion we had was that we did not want to be constrained in our financial control after showing that we're running the club properly.
"FFP is good for the game because that will bring control and fairness to the game. In that respect, that gives us a head start on the other clubs."
